In a timely guest comment, Steve Borges of Biglight sets out how the Amazon problem has been an adversity for other retailers that can also be the mother of invention. The approach has been used not only in this country: Singles Day first emerged in China as an Alibaba event, but now it’s taken up across that market and the effect has been seen on sales in this country. Just as the Argos-developed click and collect service has been used well beyond that industry, so Prime Day has brought a new approach to summer sales that makes these into an event. Like all good innovations, the benefits of Prime Day are being felt well beyond the business that originally developed it. We have analysis that suggests retail revenues rise across the board around this annual event, and that retailers currently have more discounted electricals on sale now than they did for Black Friday. In today’s InternetRetailing newsletter, we’re looking ahead to Amazon Prime Day and considering the opportunities it presents not only for Amazon itself, but for a host of other retailers.
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